Notice on SWISS MILITARY Brand Protection in China
Armasuisse and swiss brands AG are addressing cases of unauthorized use of the SWISS MILITARY trademark in China, including the distribution of counterfeit certificates and products.
21.07.2025
SWISS MILITARY at the Sino-Swiss Business Forum 2025 in Shanghai
To mark the 75th anniversary of diplomatic relations between China and Switzerland, swiss brands AG, the official global licensee of the SWISS MILITARY and SWISS AIRFORCE brands, participated in the Sino-Swiss Business Forum in Shanghai.
CEO Christoph Wyss showcased the brand alongside Chinese partners such as UTC (sub-licensee), Tianxi Group (outdoor cookware) and Hongfang Group (functional apparel), highlighting innovative collaborations that merge Swiss design with Chinese manufacturing. Key topics included strategic cooperation, brand protection, and expanding SWISS MILITARY’s presence in the Chinese market.
The visit of Swiss National Councilor Franz Grüter and Consul General Sacha Bachmann underscored the importance of Swiss–Chinese collaboration.
19.05.2025
SWISS MILITARY chocolate comes off the production line in Switzerland
The famous Swiss military chocolate is now marketed as a licensed product under the SWISS MILITARY brand, authorized by the Swiss Confederation. At the end of January 2023, the first production has been realized at Chocolate Stella in Ticino, Switzerland.
08.02.2023
Swiss Government Agency Wins Rare Trademark Case in Indian Court
The Delhi High Court has set aside and quashed the order of the Deputy Registrar of Trademarks granting registration to Promoshirt SM on the grounds that it runs afoul of the Trademarks Act.
Business Standard News (January 12th, 2023)
12.01.2023
Fight against trademark infringement
According to the applicable laws in Switzerland, armasuisse is commissioned to stop non-authorized uses of the SWISS MILITARY and SWISS AIR FORCE trademarks registered in the name of the Swiss Confederation. armasuisse, supported by swiss brands AG and within the scope of its possibilities, will take the appropriate remedies in order to strengthen control over its Military Marks by fighting non-licensed use of its marks, particularly by non-Swiss firms.
25.6.2022
License agreement with Swiss chocolate manufacturer
Chocolat Bernrain, based in Kreuzlingen, TG, with its subsidiary Stella in Gubiasco, TI, is a chocolate manufacturer specializing in the private label business, producing and successfully marketing a wide variety of chocolate products to 300 customers in 50 countries. Chocolat Stella/Bernrain became famous through various innovations such as sugar-free chocolate, organic, lactose-free and vegan chocolate, sustainability in production, fair trade, biodegradable packaging and many more, and is in addition predestined as a license partner of swiss brands AG through its many years of experience in the production of Swiss military chocolate.
21.6.2022
Press release armasuisse
armasuisse, the department in charge for the Swiss Military Brands within the Swiss Confederation, has contracted the company swiss brands AG as a new licensee.
23.3.2022
Conclusion of License Agreement
The signing of the license agreement between swiss brands AG and armasuisse creates the prerequisite for tackling the commercialization of the Swiss Military Brands as required by the Swiss Parliament.
23.04.2021
Formation of swiss brands AG
swiss brands AG is a Swiss company headquartered in Baar, ZG. The primary objectives are to partner as a Licensee with the Swiss Confederation to establish a global licensing business with best-in-class Partners to create and market products that exceed customers’ expectation when purchasing products under one of the Swiss Military Brands.
18.11.2020